Bona Life Insurance (Pty) Ltd is led by a citizen of Botswana and is also a proudly Botswana company in that the majority of the shareholders come from the country. Bona Life has been established to offer solid financial advice, dignity, stability, and security to Batswana. We aim to create various robust partnerships with the community based on understanding their needs and walking with them every step of the way for sustainable wealth creation.

A unique life insurer that is not only secure, but flexible enough to move with you through various stages of your life. We offer several insurance plans that ensure that your future is secure. We offer modern products that set trends, and financial planning process that engage you to ascertain the plan that best suits your individual needs.

Project: Brandmark development 
Event: Research & development/logo design concept ideas, sketches/to completion 

Feedback from the CEO of BONA LIFE INSURANCE

In 2015 Bona Life had to transition from Bramer Life to Bona Life following a financial scandal that involved the majority shareholder in Mauritius. LEO DESIGN AGENCY was engaged for the project. Our experience with the firm was very professional and produced rewarding results. The agency took us through a robust interrogative process as follows:

  • Personal interviews to understand the mandate and strategy of the company;
    Literature review of the strategy, products, business case;
    Understanding of the market and cultural aspects of Botswana;
    Contextualizing the business in the region and globally;
    Understanding the philosophical undertones;
    Identifying the key design elements;
    Iteration and review of the design;
    Suggested usage and application of the brand

We are pleased to confirm that the end result was aesthetically pleasing, captured the essence of the business, and immediately connected with the market. Two years later, the brand has become entrenched in the market and has an emotional appeal to the market.

Yours faithfully,

Regina Sikalesele (Chief Executive Officer)

Brand Identity
Brand Identity
Website Development
Photography

+27 (0) 82 922 4875

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