Logo Design and Branding for a business school


Client: 
Ágile (African Graduate Institute of Leadership & Enterprise)

Scope: 
Logo Design/Development/Brand identity

Description: 
Research & development/logo design concept ideas, sketches/to completion 

Tools: 
Adobe CC: Photoshop/Indesign/ Illustrator

Keywords: (based on research)  
flexible, yet contained, easily bent, supple, yielding, accommodating, bendable
supportive, classic yet modern, warm, likable, welcoming,
secure, trusting, strong, friendly, clean, easily remembered

Fontstyle uniquely custom designed and developed for client / Simplified bold design with 1 color to create impact at any scale or distance / Easily remembered due to unique fontstyle and originality / Empahasis placed on letters “a-g-to i” = flexible, supple, supportive, etc.

Feedback from Client:
“LDA’s professionalism and work ethic has been fantastic. They went out of there way to meet our specific needs, and we have been delighted with the positive attention gained by energising our marketing communications. LDA has become an integral part of our Business School.”
Colin Rowley (Principal of Ágile Business School)

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