Client
Ágile (African Graduate Institute of Leadership & Enterprise)
Scope
Logo Design/Stationery Design
Description
Research & development/logo design concept ideas, sketches/to completion
Keywords (based on research)
flexible, yet contained, easily bent, supple,
yielding, accommodating, bendable
supportive, classic yet modern, warm, likable,
welcoming,
secure, trusting, strong, friendly,
clean, easily remembered
Style
Fontstyle was created specifically for the client / Simplified bold design with one color to create impact at any scale or distance / Easily remembered due to fontstyle’s uniqueness / The letters “a-g-to I (flexible, supple, supporting, etc.) are highlighted.
Tools
Adobe CC: Photoshop/Indesign/Illustrator
“LDA’s professionalism and work ethic has been fantastic. They went out of there way to meet our specific needs, and we have been delighted with the positive attention gained by energising our marketing communications. LDA has become an integral part of our Business School.” – Colin Rowley (Principal of Ágile Business School)