Logo Design development for retail and wholesale store


Client:
Kawena Distributors

Background:
Past: Distributing of goods to families of mineworkers Vision: Opening up of retail wholesale store countrywide with the intention to sell to the public and mineworkers.

Project: 
Logo design and development.

Description: 
Research & development/logo design concept ideas, sketches/to completion. 

Tools: 
(Adobe CC) Photoshop/Illustrator/Indesign

Heritage:
Mineworkers, supporting of migrants, family focused, social

Researched Keywords:
Trusting, welcoming, secure, warm, likable, caring, strong, 
friendly, direct, clean, unison, easily remembered
heritage, timeless

Style:
Friendly, supporting, warm, welcoming

  • Fontstyle uniquely custom designed and developed for Kawena Distributors.
  • Heavy/bold style to convey strength and heritage of the business.
  • Letters (conveying product boxes) packed on top of one another, reflect the heart of the
    business being distribution.
  • Simplified bold design and 2 color to create immediate impact on the viewer.
    Easily remembered use of text and layout.
  • Emphasis given to letters ‘WE’ = us, family, ours.
  • Simple, clean design and layout for easy reading at any distance.
  • Vertical arrangement of text used to create awareness of the brand.
  • Easily remembered by migrants and the public due to the clean simplicity of the design and vertical placement of KA-WE-NA letters.
  • Emphasis placed on light blue color added to the letters ‘KA’ and ‘NA’
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