Logo Design and Branding for life insurance firm

Client:
BonaLife Insurance

Project:
Logo design and development

Work Scope:
Process and development of concept idea
In-depth research / brainstorm / mind mapping.
sketch phase / review / logo design concept / to completion

Brand Identity Process and Development of Concept Idea:

The identity development is based on in-depth research, brainstorming and mind mapping undertaken by LDA based on significant information given by the client, BONA LIFE Insurance

The four significant areas highlighted, which came out of research were:

EYE (Bona meaning “LOOK”)
SEED
LEAF
RAIN DROP
DIAMOND

The Icon Elements:
COMMON DENOMINATOR (SHAPE AND FORM)
INTEGRATED INTO THE FINAL ICON ELEMENT

Tools:
(Adobe CC) Illustrator

Feedback from the CEO

In 2015 Bona Life had to transition from Bramer Life to Bona Life following a financial scandal that involved the majority shareholder in Mauritius. Leo Design Agency was engaged for the project. Our experience with the firm was very professional and produced rewarding results. The Creative Director Dion Raath took us through a robust interrogative process as follows:

Personal interviews to understand the mandate and strategy of the company;
Literature review of the strategy, products, business case;
Understanding of the market and cultural aspects of Botswana;
Contextualizing the business in the region and globally;
Understanding the philosophical undertones;
Identifying the key design elements;
Iteration and review of the design;
Suggested usage and application of the brand

We are pleased to confirm that the end result was aesthetically pleasing, captured the essence of the business, and immediately connected with the market. Two years later, the brand has become entrenched in the market and has an emotional appeal to the market.

Yours faithfully,