The Icon Elements:
COMMON DENOMINATOR (SHAPE AND FORM)
INTEGRATED INTO THE FINAL ICON ELEMENT
In 2015 Bona Life had to transition from Bramer Life to Bona Life following a financial scandal that involved the majority shareholder in Mauritius. LEO DESIGN AGENCY was engaged for the project. Our experience with the firm was very professional and produced rewarding results. The Managing Director Dion Raath took us through a robust interrogative process as follows:
We are pleased to confirm that the end result was aesthetically pleasing, captured the essence of the business, and immediately connected with the market. Two years later, the brand has become entrenched in the market and has an emotional appeal to the market.