Logo Design and Branding for life insurance firm


Client:
BonaLife Insurance

Project: 
Logo design and development

Work Scope: 
Process and development of concept idea.
In-depth research / brainstorm / mind mapping.
sketch phase / review / logo design concept / to completion.

Tools: 
(Adobe CC) Illustrator

Brand Identity Process and Development of Concept Idea

The identity development is based on in-depth research, brainstorming and mind mapping undertaken by LDA based on significant information given by the client, BONA LIFE Insurance.

The four significant areas highlighted, which came out of research were:

  1. EYE (Bona meaning “LOOK”)
  2. SEED
  3. LEAF
  4. RAIN DROP
  5. DIAMOND

The Icon Elements:
COMMON DENOMINATOR (SHAPE AND FORM)
INTEGRATED INTO THE FINAL ICON ELEMENT

EYE (BONA meaning “LOOK”)
BONA LIFE has a sense of vision, aim and focus for every clients needs. The ‘EYE’ shape forms the primary focus of the BONA LIFE logotype icon with the seed/leaf/raindrop and diamond elements integrated together.

 

Feedback from the CEO

In 2015 Bona Life had to transition from Bramer Life to Bona Life following a financial scandal that involved the majority shareholder in Mauritius. LEO DESIGN AGENCY was engaged for the project. Our experience with the firm was very professional and produced rewarding results. The Managing Director Dion Raath took us through a robust interrogative process as follows:

  • Personal interviews to understand the mandate and strategy of the company;
    Literature review of the strategy, products, business case;
    Understanding of the market and cultural aspects of Botswana;
    Contextualizing the business in the region and globally;
    Understanding the philosophical undertones;
    Identifying the key design elements;
    Iteration and review of the design;
    Suggested usage and application of the brand

We are pleased to confirm that the end result was aesthetically pleasing, captured the essence of the business, and immediately connected with the market. Two years later, the brand has become entrenched in the market and has an emotional appeal to the market.

Yours faithfully,



Regina Sikalesele
(Chief Executive Officer)
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