Stationery Design for Kawena Distributors

Client:
Kawena Distributors

Background:
Past: Distributing of goods to families of mineworkers Vision: Opening up of retail wholesale store countrywide with the intention to sell to the public and mineworkers.

Project:
Logo design and development

Description:
Research & development/logo design concept ideas, sketches/to completion

Heritage:
Mineworkers, supporting of migrants, family focused, social

Researched Keywords:
Trusting, welcoming, secure, warm, likable,
caring, strong, friendly, direct, clean, unison, easily remembered heritage, timeless

Style:
Friendly, supporting, warm, welcoming

Tools:
(Adobe CC) Photoshop/Illustrator/Indesign

Fontstyle uniquely custom designed and developed for Kawena Distributors.
Heavy/bold style to convey strength and heritage of the business.
Letters (conveying product boxes) packed on top of one another, reflect the heart of the
business being distribution.
Simplified bold design and 2 color to create immediate impact on the viewer.
Easily remembered use of text and layout.
Emphasis given to letters ‘WE’ = us, family, ours.
Simple, clean design and layout for easy reading at any distance.
Vertical arrangement of text used to create awareness of the brand.
Easily remembered by migrants and the public due to the clean simplicity of the design and vertical placement of KA-WE-NA letters.
Emphasis placed on light blue color added to the letters ‘KA’ and ‘NA’